Behind the scenes of the summer campaign

1. Brainstorming the Big Idea: Where It All Begins

• Every successful campaign starts with a killer concept. Weeks (sometimes months!) before summer hits, the marketing and creative teams gather to brainstorm themes that’ll resonate with audiences. They dive into what makes summer iconic—freedom, adventure, sun-soaked days—and blend that with the brand’s unique message.
• The brainstorming sessions are filled with everything from outlandish ideas to wild sketches on whiteboards. Not every idea makes the cut, but they all contribute to shaping the core vision.

2. Setting the Scene: Location, Location, Location

• Finding the perfect location is half the battle. From stunning beaches and bustling city rooftops to charming countryside landscapes, the team scouts out spots that’ll give the campaign the right vibe.
• Securing permits, coordinating with local officials, and considering weather patterns become part of the logistical puzzle. When shooting in popular locations, they sometimes have to work around curious crowds or unexpected weather changes—nothing says “summer” quite like a surprise thunderstorm!

3. Casting the Characters: Models, Influencers, and Real People

• Summer campaigns often need a fresh and diverse cast to embody the brand’s vibe. Casting directors and talent scouts look for people who can bring the campaign’s energy to life, whether it’s the effortless cool of a summer evening or the playful joy of a beach day.
• This is also where influencer partnerships come into play. Brands work with influencers who align with their values, knowing they bring their own following and authenticity to the campaign. Some brands even use real customers to make the campaign feel grounded and relatable.

4. The Wardrobe and Styling: Bringing the Look Together

• The styling team plays a huge role in bringing the campaign’s vision to life. They curate outfits, accessories, and props that capture the essence of summer and align with the brand’s aesthetic.
• Trends are carefully considered here—what’s popular this season, what colors pop on camera, and what makes people dream of summer. This might mean hauling racks of clothes, making last-minute adjustments, or even sewing on set to make sure everything is picture-perfect.

5. Shooting Day(s): A Mix of Magic and Madness

• The big day arrives, and it’s all hands on deck! From camera crews and makeup artists to directors and production assistants, the team operates like a finely tuned machine (with a few inevitable hiccups).
• Behind every dreamy shot of someone sipping a tropical drink or dancing on the sand, there are people adjusting lighting, fixing hair, and working in sync to capture the right moment. It’s intense, sweaty, and often involves early mornings and late nights to catch the perfect “golden hour” light.

6. Editing Magic: Turning Footage into Fantasy

• The post-production team takes the raw footage and turns it into the polished campaign you see online or on billboards. This process involves editing, color-grading, and adding any necessary graphics or music.
• Here, every second counts—especially if the campaign is destined for social media, where attention spans are short. Editors and designers make sure each clip flows, tells a story, and feels visually aligned with the brand’s summer vibe.

7. Going Live: Hype and Hustle

• After all the hard work, it’s time to launch! The social media team, PR experts, and marketing specialists work together to roll out the campaign across all platforms. They plan posts, create hashtags, and engage with audiences to build excitement.
• Often, this is where influencers get involved, sharing behind-the-scenes snippets with their followers to create buzz. In today’s world, a good campaign goes beyond just ads—it’s interactive, shareable, and designed to get people talking.

8. Measuring the Success: Analyzing the Heat

• Even after the campaign is live, the work isn’t over. The analytics team dives into the data to see how well the campaign is performing, tracking everything from engagement and reach to conversions and ROI.
• They assess what worked, what could be improved, and take these insights forward to make the next campaign even stronger. They celebrate the wins and study the challenges—it’s all part of building a brand that resonates with people.